Shopping centre analysis against the competition
OmniFonia shows where a centre’s customers come from, how often they return, how long they stay and in which neighbourhoods competitors win. Mobile data is calibrated with entrance counters, and results are visible down to a single H3 hexagon.
Reach, hexagon by hexagon
We map customers and residents on the H3 grid — the one Uber and the largest data platforms use. Each hexagon is about 0.7 km², so you see exactly which neighbourhoods your customers come from, where the untapped potential is and where competitors win.
- Visitors, residents and penetration in every cell
- 10, 20 and 30-minute drive zones on the same map
- Export H3 cells to CSV — ready for geo campaigns
- One grid for stores, shopping centres and campaigns
A shopping centre against its rivals
A complete view of a centre: where shoppers come from, how often they return, how long they stay and where they leave for competitors. Door counters calibrate the data, and the monthly report comes as PDF and XLSX.
- Up to five competing centres in one report
- Loyalty, frequency and dwell time
- Alerts on shoppers leaking to competitors
- Calibrated with the centre’s door counts
Who it is for
Centre owners and managers
A monthly report for the board and investors, calibrated with entrance counters.
Leasing
Arguments for tenants: the reach, profile and loyalty of the centre’s customers.
Centre marketing
Where untapped potential is and where customers are lost to competitors.
Frequently asked questions
- What is the H3 grid?
- A division of the map into equal hexagons (about 0.7 km² each), used by Uber among others. It compares areas regardless of postcode or district boundaries and shows exactly which neighbourhoods customers come from.
- How many competitors can be compared?
- Up to five competing centres: market share, shared customers, outflow and the areas where competitors win.
- How is the data calibrated?
- The centre’s entrance counters calibrate the model, so the report matches footfall measured on site. Counter data stays confidential and is visible only to the account owner.
Other OmniFonia modules
- Location Analysis — Enter an address and within seconds see estimated footfall, peak hours, audience profile and campaign recommendations.
- Catchment Analysis for Retail Chains — Monthly reports for a network of stores: where customers come from, how many there are, who lives nearby and how you compare with competitors.
- Shopping-centre analysis — Catchment, footfall, loyalty and competition against up to five rival centres: H3 maps, 10/20/30-minute drive zones, market potential and leakage alerts.
- OOH / DOOH reach — Audiences of outdoor sites and screens: OTS and VAC contacts, hourly patterns, audience profile, and the reach, frequency and GRP of a campaign plan.
- Regional studies — Tourist traffic in a region or city: tourists and day visitors, profiles, destinations, origin and attractions — with a public link and an embeddable report.
- Commission and analyse tasks for Fonia.app users — Give Fonia.app users surveys, quizzes, store visits and receipt scans — and see the results in OmniFonia.
- Tourism analysis — Travellers from around the world, from Fonia.Travel — an eSIM provider with internet in 190+ countries and regions.
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