OmniFonia — All of FONIA Group's data in one place
OmniFonia shows real people and their behaviour, not statistical models. We analyse anonymised mobile devices (MAIDs) from the Selectivv DMP advertising ecosystem, the Fonia.app app and Fonia.Travel: who visits stores and shopping centres, where they come from, how often they return, how many see an OOH site and where they travel.
Real users, not census averages
Many location tools estimate footfall and profiles from statistics: census, GUS and models. OmniFonia measures actual behaviour — the figures in our reports are anonymised mobile devices actually seen in a place at a time.
Observed devices (MAIDs)
Mobile advertising IDs from 350k+ apps and 17m mobile sites in the Selectivv DMP ecosystem — anonymised and aggregated.
Behaviour, not declarations
Visits, returns, times of day, overnight locations, routes and apps used — measured, not rebuilt from surveys or averages.
Statistics only as context
GUS and OpenStreetMap provide context (e.g. residents for penetration) and calibration — they do not replace measurement.
From analysis to campaign
Audiences defined in OmniFonia, such as catchment residents or competitors’ customers, can be targeted with a campaign. Fonia.Digital plans and runs it on Selectivv data, with visits measured after the campaign.
OmniFonia modules
Modules are switched on per account — from a quick address check, through monthly reports for store networks and shopping centres, to tourism studies for regions.
- Location Analysis — Enter an address and within seconds see estimated footfall, peak hours, audience profile and campaign recommendations.
- Catchment Analysis for Retail Chains — Monthly reports for a network of stores: where customers come from, how many there are, who lives nearby and how you compare with competitors.
- Shopping-centre analysis — Catchment, footfall, loyalty and competition against up to five rival centres: H3 maps, 10/20/30-minute drive zones, market potential and leakage alerts.
- OOH / DOOH reach — Audiences of outdoor sites and screens: OTS and VAC contacts, hourly patterns, audience profile, and the reach, frequency and GRP of a campaign plan.
- Regional studies — Tourist traffic in a region or city: tourists and day visitors, profiles, destinations, origin and attractions — with a public link and an embeddable report.
- Commission and analyse tasks for Fonia.app users — Give Fonia.app users surveys, quizzes, store visits and receipt scans — and see the results in OmniFonia.
- Tourism analysis — Travellers from around the world, from Fonia.Travel — an eSIM provider with internet in 190+ countries and regions.
Reach, hexagon by hexagon
We map customers and residents on the H3 grid — the one Uber and the largest data platforms use. Each hexagon is about 0.7 km², so you see exactly which neighbourhoods your customers come from, where the untapped potential is and where competitors win.
See where your customers come from
The catchment area report shows each store's reach: a map of where visitors live, distance bands and the full list of postcodes.
A shopping centre against its rivals
A complete view of a centre: where shoppers come from, how often they return, how long they stay and where they leave for competitors. Door counters calibrate the data, and the monthly report comes as PDF and XLSX.
How many people will see your site
For billboards, citylights and DOOH screens we measure the real audience from mobile data: who passes the site, when and how often.
Tourism studies for regions
Reports for regions, cities and tourism bodies: how many tourists and day visitors come, from where, for how long and what they visit. Share the report with one link or embed it on your website.
OmniFonia in the FONIA Group ecosystem
Data, analysis and campaign from one partner. Selectivv supplies the mobile data, OmniFonia turns it into customers, reach and traffic, and Fonia.Digital turns the findings into an advertising campaign.
FONIA Group — Group
A Polish technology and marketing group based in Warsaw. It brings mobile data, mobile infrastructure and campaign delivery together in one ecosystem. OmniFonia is its data platform.
Selectivv — Mobile data and DMP
Data from mobile advertising IDs (MAIDs) and the RTB advertising ecosystem since 2015, from 20+ countries. Its own DMP, Geotrapping® technology, and footfall, catchment and tourism studies. The main data source behind OmniFonia.
Fonia.Digital — Advertising campaigns
A data-driven marketing agency. It plans, runs and optimises display, video, mobile and performance campaigns on Selectivv data and with Geotrapping®. Audiences defined in OmniFonia, such as catchment residents or competitors’ customers, become a campaign with visit measurement.
Fonia.app — App and surveys
Mobile services, shopping, rewards and travel in one app. In OmniFonia you use it to commission surveys and mobile tasks from real users.
Fonia.Travel — eSIM for travellers
Mobile internet in 190+ countries. Anonymised eSIM activation data shows in OmniFonia where, when and for how long travellers go.
Frequently asked questions
- What is OmniFonia?
- OmniFonia is FONIA Group’s data platform. It combines Selectivv DMP mobile data, the Fonia.app app and Fonia.Travel data to show who visits stores, shopping centres and regions, where they come from and how to reach them with a campaign.
- Where does the data come from?
- From the behaviour of real mobile devices. The core is anonymised mobile advertising IDs (MAIDs) from the Selectivv DMP ecosystem — 350k+ apps and 17m mobile sites — complemented by Fonia.app and Fonia.Travel data. GUS (Statistics Poland) and OpenStreetMap are only context (e.g. residents), and results are calibrated with, among others, door counts and clients’ sales data.
- Is the data GDPR-compliant?
- Yes. We work only with aggregated, anonymised data — reports never show individuals, and every client sees only its own locations.
- What are H3 maps?
- H3 is a global hexagon grid. We split the area around a location into it to show visitors, residents and penetration per cell — more precise than municipalities or postcodes.
- Who is OmniFonia for?
- Retail chains, shopping centres, OOH owners and media agencies, and local governments and tourism bodies that want to measure traffic in their region.
- How often are reports refreshed?
- Catchment and shopping-centre reports are calculated monthly, after the month closes. Address analysis is instant.
- Can I share a report without sign-in?
- Yes — regional reports can be shared with a public link or embedded on your website (iframe). Links can be switched off at any time.
- Can you run an advertising campaign based on the analysis?
- Yes. FONIA Group’s campaigns are run by its agency Fonia.Digital. It plans and optimises them on Selectivv data, e.g. for catchment residents, competitors’ customers or people who visited chosen places (Geotrapping®), and measures visits to the locations after the campaign.
- How do I start?
- Book a demo with the form at the bottom of the page. We’ll show OmniFonia on your locations, and after the start you get an account with the modules you need.
Fonia Telecom Sp. z o.o. · ul. Zwycięzców 2, 03-941 Warszawa · NIP 1133031081 · REGON 388645503