Regional studies: tourism flows from mobile data
OmniFonia produces tourism reports for regions and cities: how many tourists and day visitors arrive, from where, for how long, which places they visit and how this changes over time. A report can be shared with one link or embedded on a public authority’s website.
Tourism studies for regions
Reports for regions, cities and tourism bodies: how many tourists and day visitors come, from where, for how long and what they visit. Share the report with one link or embed it on your website.
- Tourists and day visitors — domestic, regional, foreign
- Profiles, length of stay, destinations and attractions
- Long weekends, events, trails and parks
- Public link and iframe embed — no sign-in
Who it is for
Regional and city authorities
Data for tourism strategy, reporting and project settlement.
Destination marketing organisations
Assessing seasons, events and promotional campaigns.
Attraction operators
Where guests come from and how long they stay in the region.
Frequently asked questions
- How do you tell tourists from residents?
- From device behaviour: where the night is spent, time spent in the region and home area. The report therefore separates residents, overnight tourists and day visitors.
- Can a report be public?
- Yes. Any report can be shared by link with people who have no account, or embedded on a website (such as a public authority’s), and the link can be switched off at any time.
- What breakdowns does a report include?
- Periods (years, quarters, months), visitors’ origin (countries, regions, districts), age and gender, length of stay, places and attractions visited, and selected events.
Other OmniFonia modules
- Location Analysis — Enter an address and within seconds see estimated footfall, peak hours, audience profile and campaign recommendations.
- Catchment Analysis for Retail Chains — Monthly reports for a network of stores: where customers come from, how many there are, who lives nearby and how you compare with competitors.
- Shopping-centre analysis — Catchment, footfall, loyalty and competition against up to five rival centres: H3 maps, 10/20/30-minute drive zones, market potential and leakage alerts.
- OOH / DOOH reach — Audiences of outdoor sites and screens: OTS and VAC contacts, hourly patterns, audience profile, and the reach, frequency and GRP of a campaign plan.
- Regional studies — Tourist traffic in a region or city: tourists and day visitors, profiles, destinations, origin and attractions — with a public link and an embeddable report.
- Commission and analyse tasks for Fonia.app users — Give Fonia.app users surveys, quizzes, store visits and receipt scans — and see the results in OmniFonia.
- Tourism analysis — Travellers from around the world, from Fonia.Travel — an eSIM provider with internet in 190+ countries and regions.
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