Catchment analysis: see where your customers really come from
Every month, for each store in the chain, OmniFonia counts how many unique customers visited, where they came from, how often they return and at what hours. It is built on anonymised mobile devices actually seen in the store — not on models built from the census.
See where your customers come from
The catchment area report shows each store's reach: a map of where visitors live, distance bands and the full list of postcodes.
- Heatmap of visitors' homes up to 30 km from the store
- Primary catchment — the postcodes 80% of customers come from
- Visitors, visits per day, return frequency, mall or park capture rate
- Comparison with competitors and shared catchment
Meet the people living around the store
For every location OmniFonia builds a resident profile, weighted by where visitors actually come from.
- Age and sex structure, median age
- Purchasing power against the national average
- Area traits: families with children, young adults, seniors and more — indexed against Poland
- A ready basis for choosing a campaign audience
Your whole network on one screen
The management summary brings all of a client's locations together: ranking, results against the chain average, store formats and automatic findings. Export reports to PDF and XLSX or share them with one link.
- Location ranking and comparison with the chain's published figures
- Automatic findings — what stands out and where catchments overlap
- PDF and XLSX export, a report bundle for the whole network
- Each client sees only their own locations
Who it is for
Retail chains and drugstores
All locations compared in one report, with a store ranking.
Expansion and real estate
The reach of existing stores as the benchmark for new addresses.
Marketing
Campaigns aimed at catchment residents and competitors’ customers.
Frequently asked questions
- Where does the customer data come from?
- From anonymised mobile advertising IDs (MAIDs) in the Selectivv DMP ecosystem — over 350k apps and 17m mobile sites. Devices seen in the store are scaled to the population, so the report shows people, not the raw sample.
- What is in a catchment report?
- Unique visitors and visits, visits per device, the day and hour pattern, a map and list of the postcodes customers come from, penetration in each area, the resident profile and a competitor comparison. Reports export to PDF and XLSX.
- How often are reports updated?
- Monthly — automatically, the day after the month closes, for every location on the account.
Other OmniFonia modules
- Location Analysis — Enter an address and within seconds see estimated footfall, peak hours, audience profile and campaign recommendations.
- Catchment Analysis for Retail Chains — Monthly reports for a network of stores: where customers come from, how many there are, who lives nearby and how you compare with competitors.
- Shopping-centre analysis — Catchment, footfall, loyalty and competition against up to five rival centres: H3 maps, 10/20/30-minute drive zones, market potential and leakage alerts.
- OOH / DOOH reach — Audiences of outdoor sites and screens: OTS and VAC contacts, hourly patterns, audience profile, and the reach, frequency and GRP of a campaign plan.
- Regional studies — Tourist traffic in a region or city: tourists and day visitors, profiles, destinations, origin and attractions — with a public link and an embeddable report.
- Commission and analyse tasks for Fonia.app users — Give Fonia.app users surveys, quizzes, store visits and receipt scans — and see the results in OmniFonia.
- Tourism analysis — Travellers from around the world, from Fonia.Travel — an eSIM provider with internet in 190+ countries and regions.
Fonia Telecom Sp. z o.o. · ul. Zwycięzców 2, 03-941 Warszawa · NIP 1133031081 · REGON 388645503