OOH / DOOH reach: how many people really see your panel
For every panel OmniFonia counts who passes it, when and how often — from real mobile devices. You see contacts, the hourly pattern and the audience profile, and for a whole campaign plan its reach, frequency and GRP.
How many people will see your site
For billboards, citylights and DOOH screens we measure the real audience from mobile data: who passes the site, when and how often.
- OTS and VAC contacts per site
- Hourly pattern — the best DOOH slots
- Audience profile: age, gender, spending power
- Reach, frequency and GRP of the whole plan
Who it is for
Panel network owners
A documented audience for every panel in the sales offer.
Media houses
Panels and campaign plans compared on shared metrics.
Advertisers
A check that the OOH plan reaches the right target group.
Frequently asked questions
- What do OTS and VAC mean?
- OTS (opportunity to see) is the number of contacts with a panel — people who came within its range. VAC (visibility adjusted contacts) are contacts adjusted for the chance of actually seeing the panel.
- Can a whole campaign plan be measured?
- Yes. For a set of panels OmniFonia computes combined reach (counting each person once), average frequency and GRP.
- Does it cover DOOH screens?
- Yes — for digital screens the audience is shown through the day, which helps schedule ads at the best hours.
Other OmniFonia modules
- Location Analysis — Enter an address and within seconds see estimated footfall, peak hours, audience profile and campaign recommendations.
- Catchment Analysis for Retail Chains — Monthly reports for a network of stores: where customers come from, how many there are, who lives nearby and how you compare with competitors.
- Shopping-centre analysis — Catchment, footfall, loyalty and competition against up to five rival centres: H3 maps, 10/20/30-minute drive zones, market potential and leakage alerts.
- OOH / DOOH reach — Audiences of outdoor sites and screens: OTS and VAC contacts, hourly patterns, audience profile, and the reach, frequency and GRP of a campaign plan.
- Regional studies — Tourist traffic in a region or city: tourists and day visitors, profiles, destinations, origin and attractions — with a public link and an embeddable report.
- Commission and analyse tasks for Fonia.app users — Give Fonia.app users surveys, quizzes, store visits and receipt scans — and see the results in OmniFonia.
- Tourism analysis — Travellers from around the world, from Fonia.Travel — an eSIM provider with internet in 190+ countries and regions.
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