Location analysis: assess an address in seconds
Before you sign a lease or plan a local campaign, see what is going on around the address. OmniFonia reads the surroundings — shops, services, stops, offices and buildings — and from them estimates footfall, peak hours and the profile of the people nearby.
Quick analysis of any address
Enter an address and OmniFonia estimates footfall, location type and peak hours, shows the audience profile and suggests campaign channels.
- Estimated daily and monthly footfall
- Hourly traffic pattern — the best windows for OOH and DOOH
- Optional heatmap from Selectivv DMP data
- Campaign recommendations and similar locations nearby
Who it is for
Retail chains and franchises
A quick comparison of several addresses before choosing a new site.
Media agencies
Choosing channels and hours for a client’s local campaign.
Commercial real estate
Arguments for tenants: how much footfall and what kind of people are around the unit.
Frequently asked questions
- What is the address analysis based on?
- It is a quick estimate from the surroundings: the number and kind of places within a few hundred metres (retail, food, offices, transport, schools) and the type of location. Measurements from real mobile devices come with the Catchment analysis module.
- How long does it take?
- A few seconds: type the address, pick it from the list and see footfall, peak hours, the audience profile and campaign recommendations at once.
- Is the result repeatable?
- Yes. The same address always gives the same result, so locations can be compared fairly.
Other OmniFonia modules
- Location Analysis — Enter an address and within seconds see estimated footfall, peak hours, audience profile and campaign recommendations.
- Catchment Analysis for Retail Chains — Monthly reports for a network of stores: where customers come from, how many there are, who lives nearby and how you compare with competitors.
- Shopping-centre analysis — Catchment, footfall, loyalty and competition against up to five rival centres: H3 maps, 10/20/30-minute drive zones, market potential and leakage alerts.
- OOH / DOOH reach — Audiences of outdoor sites and screens: OTS and VAC contacts, hourly patterns, audience profile, and the reach, frequency and GRP of a campaign plan.
- Regional studies — Tourist traffic in a region or city: tourists and day visitors, profiles, destinations, origin and attractions — with a public link and an embeddable report.
- Commission and analyse tasks for Fonia.app users — Give Fonia.app users surveys, quizzes, store visits and receipt scans — and see the results in OmniFonia.
- Tourism analysis — Travellers from around the world, from Fonia.Travel — an eSIM provider with internet in 190+ countries and regions.
Fonia Telecom Sp. z o.o. · ul. Zwycięzców 2, 03-941 Warszawa · NIP 1133031081 · REGON 388645503